Our Collections

We at Brand FARIDAH offer you an exclusive range of products and fragrances that cater to the needs of perfume connoisseurs. This aspect also gives us a distinctive edge and allows us to pursue the level of excellence that this sector deserves.

Our Mission

Our tagline “Nurturing Passion” is not just our motto, it is also our Vision and Mission Statement. At Faridah Ajmal Perfumes, we endeavour to uphold our rich cultural heritage spanning over five decades and be recognised as a contemporary brand that offers innovative and chic products and fragrances to the discerning customers and their exquisite tastes.

Global Recognition

FARIDAH gained global visibility as the official ‘Gifting Partner’ at the International Indian Film Academy (IIFA) Awards in Abu Dhabi held in May 2023 and again in 2024 and also received accolades at the HELLO! Indo-Arabia launch. The brand continues to shine on both regional and global horizon.

At Brand FARIDAH, we are dedicated and endeavour to leave a footprint in the world of perfumery with an inspiring and innovative spirit, creating timeless fragrances that nurture passion and embody luxury.