At Faridah, your privacy is treated with the same care and integrity as our perfumes. This Privacy & Cookie Policy explains how we collect, use, protect, and share your data when you interact with our website or customer service channels.

By using www.faridah.com, you agree to the practices outlined below. We may update this policy from time to time; any changes will be posted here. Your continued use of the website signifies your acceptance of these updates.

Information We Collect

We and our authorized partners may collect the following types of information when you interact with our website or services:

1. Personal and Contact Details: such as your name, address, email address, telephone number, and username or social media handle.

2. Device Identifiers: such as information about your device like your MAC address, IP address, or other online identifiers.

3. Demographics: such as your age, sex, and gender.

4. Transactional Information: such as order history, payment details (securely processed), Items purchased or abandoned in cart, preferences and customization requests

5. Geolocation information: such as information that can help identify your physical location (like your GPS coordinates or the approximate location of your device).

6. Third-Party Sources: such as information from logistics, courier, and payment providers, data from customer feedback forms, surveys, and campaigns

Note: Faridah does not store or share your full payment card details. All card transactions are securely processed by authorized, PCI-compliant partners.

How We Use Your Information

We may use your information to:

· Process and fulfill orders

· Communicate updates and support

· Provide personalized product experiences

· Ensure secure payments and detect fraud

· Improve website performance and functionality

· Send newsletters and exclusive offers (only if opted in)

· Comply with legal and regulatory requirements

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. These help us:

· Remember your preferences

· Monitor website traffic and trends

· Serve relevant content and promotions

You can manage your cookie preferences through your browser settings.

Sharing Your Information

Your data may be shared only when necessary, and with the highest level of confidentiality. This includes:

Service providers (payment gateways, couriers, IT support)

Marketing partners (only if you’ve opted in)

Regulatory bodies when required by lawBusiness successors in case of a company sale or merger

All third-party partners are contractually obligated to protect and use your data responsibly.

Data Security

We employ strong security measures, including:

· SSL encryption

· Secure servers and firewalls

· Regular audits and access control protocols

Despite our best efforts, no internet transmission is entirely secure. Your use of the website and data submission is at your own risk.

Data Transfers Outside the UAE

Your data may be stored or processed outside the UAE in jurisdictions with varying data protection laws. We ensure any third party handling your data meets strict confidentiality and security standards.

Marketing Communications

When you register or place an order, you can opt in to receive marketing communications. You may unsubscribe at any time via:

The link in our emails or SMS

Contacting care@faridah.com directly (keep this generic to the Contact us section)

You can also request to update or delete your preferences at any time.

Your Rights

You have the right to:

· Access your personal data

· Correct or update your details

· Request deletion of your data (where applicable)

· Withdraw consent for marketing at any time

For any such requests, email us at care@faridah.com.

Third-Party Advertising

Some content on www.faridah.com may be provided by third-party advertisers who use cookies and tracking technologies to tailor ads. We do not control their data practices and advise reviewing their privacy policies separately.

Final Notes

We do not store, sell, or rent your credit/debit card or personal data to third parties.

This policy may be updated periodically. Please check back regularly for any changes.Any changes will be effective from the date of posting on www.faridah.com.

For questions or concerns, feel free to contact us at care@faridah.com. We are always here to help, with the same grace and attention to detail that defines every bottle of Faridah.