Our Story

FARIDAH means unique - and that's exactly how every fragrance should feel.

A fragrance should captivate your imagination long before you open the bottle. It isn't simply about how you smell; it's about how you feel. The right fragrance becomes a mood, a memory, an identity, and a quiet expression of confidence that stays with you throughout the day.

At FARIDAH, we believe that perfume is deeply personal. It is a reflection of who you are— elegantly captured in a bottle and shared with the people who matter most. Every fragrance is designed to become part of your story and leave a lasting impression long after you've left the room.

Proudly based in the United Arab Emirates, FARIDAH brings together the timeless richness of Arabian perfumery with contemporary craftsmanship. Inspired by the Middle East's heritage of luxurious fragrance-making, we create long-lasting, oil-rich luxury perfumes that are bold, elegant, intimate, and unforgettable.

Under the creative vision of our founder, Faridah Ajmal, whose name carries a proud legacy in the world of perfumery, every fragrance is personally conceived and meticulously overseen. Her philosophy is simple: true luxury should never be out of reach. By combining exceptional craftsmanship with carefully selected ingredients, FARIDAH creates premium fragrances that deliver uncompromising quality at an accessible price.

We don't follow trends—we create timeless fragrances that evoke emotions, celebrate memories, and become signatures. From the richness of oud and sandalwood to the warmth of amber, the elegance of delicate florals, and the depth of precious perfume oils, every blend is thoughtfully composed to offer exceptional longevity, sophistication, and character.

Whether you're searching for a signature scent for yourself or a meaningful gift for someone special, FARIDAH offers a collection of luxury Arabian perfumes crafted to complement every personality and occasion.

Because a great fragrance doesn't simply complete your look.

It becomes a part of who you are.

Discover your signature. Discover FARIDAH.

A Milestone We Are Proud Of

Every brand has a defining moment that reminds you your vision is being recognised. For FARIDAH, that moment came when we were honoured to be selected as a gifting partner for the International Indian Film Academy (IIFA) Awards for two consecutive years, 2023 and 2024.

As a young luxury fragrance house born in the UAE, standing alongside one of the world's most celebrated film awards was a milestone that marked the beginning of our journey. Our signature fragrance gift sets were thoughtfully presented to distinguished guests, industry leaders, and acclaimed artists from both the North and South Indian film industries, introducing FARIDAH to individuals who celebrate creativity, artistry, and excellence.

As we continue to grow, this milestone remains a source of inspiration, areflection of how far we've come and a promise of the timeless experiences we strive to create with every bottle we craft.